| QUALITY | | | | | | 
| The quality principle at BORAS comprises five components: technology, materials, workmanship/ethics, value for money and service. | | | | | | | | | 1.Technology | | | | | The decisive technical criteria for each BORAS shoe are comfort, fit and function.
These criteria are taken into account starting with the selection of raw materials. One of the main reasons for the remarkable comfort of BORAS shoes is the construction of the sole. Our technicians place great value on cushioning comfort and lightness when developing BORAS soles.
Ultra-light ’POROTEC©’ or ’HOLOSORB©’ midsoles offer maximum cushioning, reduced total weight and increased forefoot flexibility.
’FLEXBOARD©’ insoles provide stability and flexibility.
BORAS ’ENDURAGRIP©’ 400nbs-500nbs gum rubber outsoles provide an optimum combination of abrasion resistance, stability and grip. Flex zones in critical areas provide increased flexibility.
BORAS shoes are fitted with replaceable, breathable ’VENTAIR©’ insoles with 'SORBOPAD©' heel cushions which provide extra comfort.
The uppers used offer optimum lifetime and breathability. Correct cushioning at critical places provides optimised wearing comfort.
’ELASTOFIT©’ comfort tongues offer extra functional wearing comfort.
The perfect fit of BORAS shoes is guaranteed by the highest fitting standards in the world in collaboration with German last modellers.
Thanks to the materials used and their construction, BORAS shoes offer the best possible comfort, fit and function in every price category. | | | | | | | | 2.Materials | | | | | BORAS shoes are manufactured using only the highest quality materials, whereby the following criterion applies: the highest possible quality level in each price category. All materials used correspond to most stringent highest international standards. Only materials that satisfy legal basic requirements with respect to health are used. | | | | | | | | | | 3.Workmanship & ethics | | | | | | | The best material is of little use if it is incorrectly or roughly machined. All BORAS shoes are manufactured exclusively in production facilities that not only possess the necessary know-how for the perfect manufacture of shoes, but also guarantee the employees the best possible conditions from ethical points of view according to their standard of living. Both of these basic requirements of our production partners are verified by us on site on a regular basis. | | | | | | | | | | | | 4.Value for money | | | | | | | | One of the most important quality features at BORAS is outstanding value for money. Our utmost priority here is to achieve the best possible price for each shoe at a certain quality level. To put it another way: no shoe by another brand can offer more than BORAS in the respective price category. BORAS is slowly but surely becoming the benchmark for stylish, optimum value for money, casual & fashion sports shoes. | | | | | | | | | | | | 5.Service | | | | | | | | An old-fashioned motto still applies at BORAS: the customer is always right. That’s why we still write the word SERVICE in capital letters and are prepared to do our utmost to satisfy all BORAS customers – whether shoe retailer or consumer. Here is just a small example: if you, the customer, want a particular BORAS shoe in a particular colour/size which your local BORAS dealer doesn’t have in stock, you can order this pair from us through the dealer. A service that many of our competitors refuse for reasons of cost. | | | | | | |
|
